Elevating Accommodations Across South Africa

Bridging Innovation and Accessibility for Your Members

Screen view of Smart Pineapple AI web app
Unique Value Proposition

AI-Powered Solutions for Enhanced Member Benefits

AI-Powered Marketing Tailored for Mzansi

Equip your members with simplified marketing strategies. Our intuitive, AI-driven solutions make cutting-edge technology seamlessly accessible and hassle-free, bolstering the success of every boutique accommodation within your network.

Elevate the Guest Experiences of Your Members

Empower your members to transform stays into unforgettable moments. Offer them the tools they need to provide personalised recommendations and local insights to their guests, fostering meaningful connections without the added resource strain.

Streamlined Content & Resource Efficiency For Members

Help your members reclaim time and resources. With our SaaS platform, they'll have access to ready-made templates and AI-powered descriptions, making content creation both effective and effortless.

Steering Members Towards Sustainable Success

Support your members in adopting a sustainable approach. Our AI tools will enable them to refine their marketing strategies, positioning their establishments as future-ready and eco-conscious.

Knowledge Hub: Uplifting South African Hospitality

Keep your members at the forefront of the hospitality industry. Offer them Smart Pineapple's rich educational resources, where they can immerse in best practices, trends, and more, while also having a say in the platform's evolution through their insights.
Attract New Members
Re-ignite The Enthusiasm of Existing Members
Boost Your Organization's Visibility
Enhance Your Organization’s Positive Impact and Reputation
product and services overview

Our Best Bits in a Nutshell

Tools For All Your Members' Marketing & Writing Needs

Creating content for websites, email marketing, or booking platforms has been streamlined. No more endless hours wrestling with words. Plus, messaging can effortlessly be translated into French, German, Spanish, and Japanese.

Drive Members to Command Their Online Presence

Equip your members with advanced SEO tools, from intent-driven keyword generation to dynamic content strategies, enabling them to master their online presence and drive digital growth.

Empower Your Members to Excel at Social Media

Equip your membership with our specialised tools, ensuring they navigate social media effortlessly. Let them generate captivating content with ease, giving them more time to focus on their primary services.

Tailored OTA Content for SA Markets

Members can easily craft bespoke content for platforms such as Airbnb, Booking.com, and Expedia, showcasing the essence of South African hospitality.

Elevate Your Members' Guest Services with Personalised Touches

Equip your members to curate personalised guest experiences. From tailored itineraries to local insights and swift feedback responses, our AI tools simplify and enrich every guest interaction.

Sustainability Advocacy for Members

Equip members with actionable steps for sustainable tourism and provide tailored guidelines to promote eco-conscious guest choices and property practices.
Get a glimpse Inside
designed specifically for small business

Tackling the Intricacies of Today's Hospitality Landscape

woman-owned business

Our Team

kay walten

Kay Walten


Kay is the visionary behind Smart Pineapple, has passionately championed small lodging businesses. With adventures from underwater explorations in Mexico to pioneering digital innovations, her foresight predates giants like Airbnb. In 1996, she foresaw the digital shift in vacation rentals. An accomplished entrepreneur, Kay holds a Master's in Travel and Tourism and teaches as an adjunct professor at Temple University.

Pam Mudley

Pamela Mudley

South Africa

From the southern tip of Africa, Pam brings a wealth of experience. Hailing from Cape Town, her three-decade-long journey in strategic planning and business development is nothing short of impressive. Renowned for her results-oriented approach, Pam seamlessly blends innovative thinking with a deep-rooted commitment to sustainable tourism, always aiming to bolster a destination's global footprint.

Catalina Dragomir

Catalina Dragomir


On the technological front, Catalina Dragomi, our tech maestro from Romania, is the force behind Smart Pineapple's state-of-the-art, AI-driven interface. Her relentless efforts ensure the platform remains at the forefront of technological advancements, guaranteeing users an unparalleled, tailored experience.

Vince Stoyanov


From the heart of the Balkans, Vince is laser focused on making the world a better place.

Originally from Bulgaria, he spend a decade honing his problem-solving and people skills across many cultures and environments. Renowned for his outstanding communication and marketing automation abilities, Vince blends best of both worlds: Art and Science.

Camilo Olea García


Camilo, a Senior Digital Marketing Strategist with 15+ years of experience, excels in Digital Strategy, Demand Generation, Paid Search, SEO, and Content Marketing. Experienced in diverse sectors (B2B, B2C, SaaS, PLG), he has significantly contributed to the growth of startups, NGOs, and companies of all sizes. Passionate about education, Camilo teaches SEO, Web Analytics, and Paid Search at Universidad Anáhuac Cancún's Digital Marketing Diploma Course. A sought-after speaker, he's appeared at various events, was a TEDx speaker in Cancun (2016), and co-founded/directs the Mexican educational NGO, Kaanbal link

Federated Hospitality Association Of Southern AfricaWORLD TOURISM NETWORKguest house association of south africa