At Smart Pineapple, we know how important marketing is to you, the spirited boutique hotel & guest house owner. With resources to manage, we understand your need for cost-effective yet impactful strategies to lure in new guests and delight existing ones. Luckily for you, plenty of savvy strategies can make your hotel & guest house shine brighter without the need for a Hollywood budget. Let's look at some of these techniques and see how your fellow hoteliers have turned marketing magic into real-world success.
Table of Contents
1. Embrace the Power of Social Media
2. Build a Vibrant Social Media Identity
3. Share Your Hotel's Unique Story
4. Foster a Social Dialogue
5. Give Your Website a Facelift
6. Make Friends with SEO
7. Team Up with Local Businesses
8. Harness the Potential of Email Marketing
Social media, with billions of savvy users, is a treasure trove for boutique hotel & guest house owners looking to promote their properties without spending a fortune. Here's your step-by-step guide to social media stardom:
Your first move is to claim your space on social platforms like Facebook, Twitter, Instagram, and LinkedIn. Make sure your profiles are picture-perfect, accurate, and provide easy contact options.
Keep your followers hooked by sharing high-quality, engaging content. This can be anything from stunning pictures and videos of your hotel or guest house to stories about local events and attractions. The goal is to make them feel a part of your hotel's unique story.
Social media is a two-way street. Engage with your followers regularly. Respond to their comments and messages swiftly, and show empathy and understanding for any concerns or complaints. Polls and surveys can be great tools for gathering valuable insights. Example: The Hotel Teatro
The Hotel Teatro, in a historic Denver Colorado building has effectively built an active social media presence. They have fostered a vibrant online community through frequent sharing of their property and local attractions' photo.
Your website is the virtual ambassador of your hotel, so it needs to be a stunner. Here's how you can jazz it up.
SEO is about boosting your website's visibility on search engine results pages (SERPs). This involves smart use of relevant keywords, website structure optimization, and a network of backlinks from other sites.
Enhance User Experience (UX) A delightful user experience is vital to winning and keeping customers. Ensure your website is a breeze to navigate, loads at lightning speed, and guides visitors clearly with a call-to-action (CTA) on every page. Adding guest reviews and testimonials can further boost your credibility. Example: Hotel Covington
Hotel Covington, a stylish boutique hotel in Covington, Kentucky, has a website that's both appealing and user-friendly. Optimized for SEO, their website features high-quality images, intuitive navigation, and clear calls to action, making it a win-win for guests and the hotel.
Forming alliances with local businesses can help you broaden your horizons and lure in more guests. Here's how:
Team up with local attractions, restaurants, and events to offer irresistible package deals. These could include discounted tickets for nearby attractions, meal vouchers at partner eateries, or exclusive events.
Cross-promotion is a mutual win. Display brochures and flyers of partner businesses in your lobby, and ask them to do the same. Extend this collaboration to social media posts and website links.
Their cross-promotion efforts with local eateries enhance visibility and add value for their guests.
Example: The Charles Hotel The Charles Hotel, a boutique gem in Cambridge, Massachusetts, partners with local businesses to offer attractive deals. Their "Harvard Square Shopping Package" comes with a $50 gift card for a local shopping center, making for an irresistible offer.
Here's how to ace it:
Kickstart your email marketing efforts by creating an email list of guests and potential customers. Offer a newsletter or special promotions in exchange for their email addresses.
Personalized emails resonate better than generic ones. Address your guests by name, and tailor content based on their preferences. Make them feel special.
Email is a fantastic platform to offer exclusive deals and promotions. These could range from room rate discounts to free upgrades or loyalty rewards.
Example: Hotel Indigo Hotel Indigo, a boutique chain across the United States, excels in email marketing. They keep their subscribers engaged with exclusive promotions and deals, like the "Stay Longer and Save" offer. Their emails are personalized and relevant, creating a direct connection with their guests.
Creating a buzz around your boutique hotel or guest house doesn't have to burn a hole in your pocket. By harnessing social media, revamping your website, partnering with local businesses, and using email marketing smartly, you can reach a vast audience, create lasting impressions, and elevate your brand. Set these strategies in motion today; Smart Pineapple has the tools to make the heavy lifting of marketing, easy. Watch your hotel flourish in ways you've always dreamed of.